What to Expect from a Web Audit
Learn what a web audit entails and how it can improve your business's online performance.
Insights
Answers to what business owners are already asking.
Each of these began as a real question about AI visibility. They are written to answer the question directly, including where the honest answer is that nobody knows for certain.
How much do AI visibility services cost?
AI visibility is usually priced as a one-time audit plus ongoing production. Here are the real numbers, what moves them, and what a price cannot promise.
How to check if AI can find your business
Before paying anyone, spend an afternoon checking how AI assistants describe your business today. Here is exactly how to do it and how to read the results.
AI search optimization for business
AI search optimization for a business is an ongoing programme, not a one-off fix: baseline how assistants describe you, close the gaps in order, and keep the information maintained.
AI visibility audit checklist
A working checklist you can run yourself: baseline the answers, then check identity, facts, retrievability, evidence, and content in the order that fixes them fastest.
AI visibility audit vs SEO audit
An SEO audit asks whether your pages can rank. An AI visibility audit asks whether your business can be understood and safely described. They overlap at the base and diverge at the top.
GEO vs SEO: what's the difference?
SEO wins a place in a list of links; GEO makes a business describable inside a generated answer. They share a foundation and diverge at the goal — and they are complementary.
How AI systems recommend businesses
Different assistants use different data, retrieval, and ranking, so they disagree. But the general shape of how they pick a business to name is consistent enough to act on.
How does ChatGPT choose which businesses to mention?
The exact selection behaviour is not public and changes without notice. What can be described honestly is the general shape of the process — and that is enough to act on.
How do I get AI to recommend my business?
You cannot make an assistant recommend you. You can remove every reason it currently has not to — starting with identity, consistency, and retrievable facts.
How to get recommended by ChatGPT
You cannot make ChatGPT recommend you, but you can make your business the easy, safe one to name. That is a matter of clarity, consistency, and retrievable evidence.
How to make your business visible to AI
Making a business visible to AI is mostly cleanup and clarity, done in the right order: fix identity, state facts plainly, make them retrievable, then answer real questions.
Is traditional SEO enough for AI visibility?
SEO is the foundation and still does most of the work. It is insufficient on its own because it was designed to win a place in a list of links, not to make a business describable.
How can a local business become visible in AI search?
Local questions are narrow, which is an advantage. Most local businesses lose them anyway by never stating clearly enough where they work or what they do.
What information does AI need to understand a company?
Imagine a stranger asked to recommend a business in your field, with thirty seconds and only what is public about you. The facts they would need are short, specific, and mostly not marketing.
What is AI visibility?
AI visibility is how well AI assistants can find, understand, and correctly describe your business when a customer asks them a question you could answer.
What is an AI visibility audit?
An AI visibility audit is a structured check of how assistants describe your business today, and a diagnosis of the specific gaps keeping you out of their answers.
What is generative engine optimization (GEO)?
Generative engine optimization is the work of making your business easy for AI systems to understand and describe accurately — the answer-era counterpart to search optimization.
Why does AI recommend my competitors instead of me?
An assistant that names a competitor is usually choosing the business it can describe with confidence, not the better one. The gap is representation, not quality.
Why ChatGPT does not mention my business
ChatGPT usually omits a business for a specific reason: it cannot find it, cannot understand it, or cannot safely repeat what it finds. Each cause is diagnosable.
Why your business is invisible to AI
When assistants overlook a capable business, the cause is almost always specific and fixable: unclear identity, contradictory facts, or information a machine cannot retrieve.
See how these apply to your business.
An assessment answers these questions for your business specifically, and shows what the factory would build first.