AI Gives Different Answers in Different Languages
Coming soon
The same business query asked in different languages can produce completely different AI recommendations. Why Language Visibility matters.
Resources
What we are reading, writing and still working out.
AI visibility is a young field, and much of it is genuinely unsettled. This page collects what we are publishing, the primary sources we rely on, and the questions we do not yet have firm answers to.
Articles
Written to answer a specific question, including where the honest answer is that nobody knows for certain yet.
Your Website May Look Perfect to Humans but Empty to AI
Coming soonMany websites are easy for people to understand but provide very little structured information for AI systems.
Looking for Three Businesses to Test AI Visibility
Coming soonAn invitation to work with three companies while improving AIVisibility.global.
Books
Longer reading for the thinking behind the work rather than the tactics.
Placeholder — book one
Author name
A short note on why this book is worth reading for anyone thinking about how machines read a business.
Placeholder — book two
Author name
A short note on what this book covers and which part of AI visibility it speaks to.
Placeholder — book three
Author name
A short note on the argument this book makes and why it belongs on this list.
Official resources
Primary sources. Where these disagree with commentary about AI visibility — including ours — trust these.
Google Search Central
Google's own documentation on how pages are crawled, indexed and represented in search.
Schema.org
The shared vocabulary for structured data that search engines and AI systems read.
W3C
The standards body behind HTML, accessibility and the wider architecture of the web.
OpenAI
Documentation and published policy for the models behind ChatGPT.
Anthropic
Documentation and published research for Claude, including how it uses the web.
Microsoft Learn
Microsoft's technical documentation, covering Bing, Copilot and Azure AI.
Common Crawl
The open web crawl archive that many language models are trained on.
Research topics
The open questions we keep returning to. None of these are settled.
Digital Trust
What makes a business look credible to a machine that has never met it.
Language Visibility
How the language of a question changes which businesses an AI names.
AI Citations
When an AI answer credits a source, and what decides which source it picks.
Structured Data
The machine-readable facts a site publishes about itself, and how they are used.
Machine-readable Websites
Building sites that stay legible to software, not only to people.
See where your business stands.
A free check shows how AI systems currently describe your business, and which of these topics actually apply to you.